Zambia Awaits a Prosperous 2024 in Travel and Tourism

Proflight Zambia eagerly anticipates a thriving year for Zambia’s travel and tourism sector in 2024. This optimism is based on the collaborative efforts and advancements made by key ministries and stakeholders in 2023, both domestically and regionally. This positive outlook was conveyed during recent travel agent workshops held in Lusaka and Ndola. These workshops established the foundation for a year of consolidated growth and numerous opportunities.

The airline, through its Commercial Director Keira Langford Johnson, expressed its optimistic outlook at recent workshops, attended by travel agents in Lusaka and Ndola, aimed at laying the groundwork for a year of consolidated growth and opportunities ahead. She highlighted the airline’s commitment to quality service and customer satisfaction in line with its core values of providing friendly, reliable, convenient, and safe services.

She stressed the significance of engaging with industry stakeholders, especially travel agents. Timely sharing of valuable insights is crucial for the industry’s overall growth. Travel agents are vital in the distribution channel, marketing, and selling of tourism itineraries. The accurate and timely relay of information, such as policy changes, contributes to smooth journeys for travellers.

The workshops, held at Sarovar and Protea hotels in Lusaka and Ndola, respectively, brought together industry professionals for an informative day focused on education, networking, and exchanging insights to enhance service delivery to local and international travellers.

Attendees had the opportunity to connect with fellow agents, the Travel Port team, and Proflight Zambia representatives, strengthening relationships and sharing experiences. The workshop included an engaging quiz competition testing agents’ knowledge about Proflight Zambia, aviation regulations, and industry trends. Winners received exciting travel packages, underscoring the importance of product knowledge in selling airline services.

In the business card draw, Annie Bwalya from Mint Travel and Tours, Lindiwe Mpofu Nyasulu from Birch Wood Travel and Tours, Rita Stambuli from Tikuya Travel and Tours, and Mwansa Kapasa from Voyagers Zambia each secured a Proflight fleece. Mwansa Kapasa stood out as the winner for the best Proflight suggestions.

Winners in the quiz category included Sylvie Chipman from Shamba Travel and Tours and Candice Harrington from Lumela Travel and Tours, claiming the top spot and a return ticket for two to any of Proflight’s network destinations, excluding Cape Town.

Blessings Shamutuku, team leader at Voyagers’ Lusaka office, emphasised the importance of market feedback for making informed business decisions. Alice Tembo, a travel consultant at Mushambo African Safaris, highlighted the impact of such engagements in adapting to various scenarios for successful travel itineraries.

Proflight continues to be a driving force in Zambia’s aviation industry, promising a well-connected future for travel and tourism.

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