Proflight’s Growth Strategy:
Staff Development at the Core of Proflight’s Growth Strategy
The rapid growth and progression experienced in the regional aviation sector due to increased domestic and external air traffic entails the simultaneous adoption of innovative technologies and operational systems for local airlines as they seek to operate and handle passengers and cargo on a much larger scale than before. With Proflight Zambia’s ever-expanding network and an unrelenting focus on delivering world-class service, the airline’s expert staff remain at the heart of navigating and maintaining success in these emerging developments.
Recently, Proflight sent eleven of its employees—Lindiwe Muyunda, Lillian Lufu, Maureen Moono, Edina Phiri, Constance Musonda, Chanda Mweenda, Sharon Ngoma, Vernon Malunga, Mwila Mushima, Emeldah Namwinga, and Paxina Lukwesa—to South Africa’s Cranfield Aviation Training Centre for a comprehensive three-day Commercial Aviation Management programme. Covering everything from network and fleet planning to understanding customer needs, the training aimed to fine-tune skills and ignite fresh strategies among staff stepping into commercial management roles.
Learning the Ropes and Loving the Skies
Edina Phiri, the airline’s Station Manager at Mfuwe International Airport in the heart of South Luangwa National Park, described the experience as inspirational. With 11 years at Proflight under her belt, Edina admitted the training added a new polish to her already impressive skill set.
“The aviation industry is a people business; customer service is vital because that’s how we keep our clients. One important thing I learned was how to handle customers during our operations better,” she explained.
Meanwhile, Vernon Malunga, a Crew Scheduling Manager at Kenneth Kaunda International Airport with 15 years of experience, expressed gratitude for Proflight’s investment in his professional development. Once again, he found himself eager to refresh and enhance his knowledge about fleet planning and scheduling.
“For instance, the training highlighted certain industry requirements and other aspects that will enable me to effectively manage crew schedules for our CRJ fleet and ensure we comply with Civil Aviation Authority regulations,” Vernon shared.
Constance Musonda, the Station Manager at Kasama Airport, has been with Proflight for 14 years. She found the training invaluable for enhancing her decision-making and leadership skills: “Strategy is the glue that binds us together and aligns our goals to help the airline operate optimally. Equally, understanding customer needs drives growth, especially in a remote area like Kasama, where listening to clients is key,” she passionately stated.
Over in Livingstone, Lillian Lufu found herself able to connect the dots between market demand and profitability: “This training wasn’t just theoretical; it gave us practical insights to tackle real-world challenges head-on.”
Investing in Excellence
Proflight’s Director of Flight Operations, Captain Josias Walubita, stated: “Safety and excellent service start with skilled, knowledgeable staff. This training prepares our people for bigger responsibilities and helps Proflight soar to new heights.”
From a humble charter company to a regional powerhouse with over 250 employees, Proflight continues to prove that its growth is not just about adding new destinations but also about continually empowering the people who keep the airline’s wings steady.
As the airline’s crew confidently takes on new challenges, one thing is clear: Proflight isn’t just taking off; it’s taking its people and passengers along for an unforgettable journey.
