260 Brands Launches Plant-Based Milk
In 2022, 260 Brands’ Nutramilk was awarded Product of the Year for Large Enterprises at the Zambia Association of Manufacturers 2022 Gala Awards and was recently recognised alongside Seba’s Thobwa as New Products of the Year at the African Food Awards held in Nairobi, Kenya in June 2023.
A First for Zambia
Introducing Zambia’s first plant-based milk product, Nutramilk – the ideal choice for those who want to live a healthier and more sustainable lifestyle. This protein-rich dairy alternative is a game-changer for the local beverage industry. With its delicious taste, impressive nutritional benefits, and environmentally friendly production process, it is no wonder it is quickly becoming the go-to choice for the health-conscious.
Zambia is taking bold and active steps towards promoting environmental sustainability, and the private sector is taking the initiative and rising to the challenge. 260 Brands have recently added Nutramilk, Zambia’s first soy milk, to their product portfolio. Nutramilk is made from non-GMO soybeans, contains no preservatives, and is cholesterol-free.
Nutramilk is a protein-rich dairy alternative fortified with essential vitamins (A, B9, B12, D2), calcium, iron and zinc. It is a prime example of the innovative solutions being developed to reduce the inevitable environmental impact of industrialisation in the country. Nutramilk’s primary input, soya beans, is locally sourced through farmers managed directly by an out-grower scheme within the country, truly making this a proudly Zambian product.
What Makes Nutramilk So Unique?
Firstly, 9g of protein per serving provides a convenient and delicious way to get the protein you need to support your active lifestyle. Another exciting benefit of Nutramilk is that it is cholesterolfree, making it an ideal choice for those concerned about their heart health. This is particularly important in Zambia, where heart disease is a growing concern, and high cholesterol is a major contributor to the development of this condition.
In Nutramilk, lactose-intolerant individuals have an affordable yet delicious nutritional drink without the uncomfortable symptoms associated with lactose intolerance.
Nutramilk is processed through UHT (ultra-high temperature) processing, giving it a longer shelf-life and making it easily accessible to everyone without the hassle of storing it in refrigerators. Nutramilk is widely available at supermarkets and convenience stores countrywide and comes in various flavours and sizes, namely Sweetened, Unsweetened, Chocolate, and Strawberry flavours. Each flavour is available in 200ml or 500ml sachets, and a Barista and Organic certified variant is available in one-litre cartons. Its smooth, creamy texture makes it perfect for drinking alone or in your favourite recipes.
Seba’s Instant Thobwa We Love
In a world where innovation constantly reshapes our daily lives, sometimes we yearn for the nostalgia of decades past. 260 Brands’ ready-to-drink Thobwa addresses heritage and convenience, making its much-loved nutritional and cultural characteristics readily accessible to Zambians. By honouring the past while embracing the future, it has carved a unique niche in the hearts of those who seek authenticity and novelty in a single sip.
Thobwa is a traditional Zambian maizebased beverage that Zambians have enjoyed for generations. Seba’s Thobwa is a modern innovation to an age-old tradition. Seba’s Thobwa incorporates non-GMO maize and soybeans sourced from their vast network of farmers and traders across Zambia, and blends them to perfection in a ready-to-drink format. Seba’s Thobwa contains soya milk extracted from locally sourced soybeans, maize flour, salt, and sugar, making this a nutritious meal on the go. It is processed using UHT technology and aseptically packed in stringent conditions. UHT technology allows Seba’s Thobwa to have an extended shelf life in ambient temperatures, making it the first traditional beverage of its kind in Southern Africa. It is free from cholesterol and has a sustainable impact across the value chain, supporting the smallholder farmers who provide the soybeans and maize used in Seba’s Thobwa.
Seba’s Thobwa is the perfect option for a wholesome and affordable beverage for consumers. Its unique nutritional profile and affordable pricing make it stand out from similar products in the marketplace. We are excited to offer this product to consumers and contribute to their overall health and well-being.
So, the next time you are hit with a wave of nostalgia, reach for the ready-to-drink version of Seba’s Thobwa.
Enjoy the wonders of tradition that have found their way into the convenience of today, as every sip has a story to tell. This exceptional fusion serves as a gentle reminder that some legacies are best preserved through adaptation, ensuring that future generations can savour the taste of history in every drop.
For further information contact:
Tel: +260 955901111
E-mail: [email protected]
www.260brands.com
